01
Audience
Audience targeting
Reach the people most likely to buy, built around who actually converts rather than simply who's cheapest to reach.
Social media advertisement
Social media advertising built around your business goal
The Digi Buddy plans and manages paid social campaigns across Meta, Instagram and LinkedIn, connecting audience targeting, creative, conversion tracking and ongoing optimization to a defined business goal.
We show you the campaign approach before you commit ad budget.
Meta Ads
Instagram
LinkedIn
Conversion tracking
▲ Audience targeting
▲ Ad creative & copy
▲ Conversion tracking
▲ Retargeting
▲ Weekly optimization
▲ Pixel & events setup
▲ Landing page alignment
▲ Budget pacing
▲ Performance reporting
The service
What is social media advertising?
Social media advertising is paid promotion delivered through platforms such as Meta, Instagram and LinkedIn. The work combines campaign strategy, audience selection, ad creative, conversion tracking and ongoing optimization around a defined business objective.
01
Define the goal
Choose the business action the campaign is designed to support: a lead, enquiry, booking, sale or another measurable conversion.
02
Reach the right audience
Build audiences around the offer, customer context and campaign objective rather than simply maximizing reach.
03
Measure and improve
Connect campaign activity with tracking and use the available performance signals to guide ongoing optimization.
The problem
Most ad accounts are quietly leaking budget
Boosted posts and untracked campaigns spend money against the wrong audience, the wrong creative, or no clear goal at all. You end up with impressions and no idea what any of it actually produced.
AudienceFIT
CreativeTEST
TrackingLINK
OptimizationITERATE
Illustrative workflow visualization — these bars are not client performance data or industry benchmarks.
What you get
Four moving parts, working as one campaign
Every part of the campaign has a clear job — from finding the right audience to continuously improving what your budget produces.
01
Audience
02
Creative
Ad creative & copy
Scroll-stopping visuals and messaging designed around the audience, offer and action you want people to take.
03
Tracking
Conversion tracking
Connect clicks and campaign activity to measurable actions so you can understand what your advertising is producing.
04
Optimization
Ongoing optimization
Campaigns are reviewed and refined regularly — weak performers are addressed and stronger opportunities are developed.
How the budget is spent
One funnel, three jobs
Every campaign is built around a specific stage, not a single generic "boost this post" ad.
Stage 1
Awareness
Video and image ads introduce your business to a cold, well-matched audience.
Stage 2
Consideration
Retargeting reaches people who engaged but didn't convert, with a sharper offer.
Stage 3
Conversion
Bottom-funnel ads push warm traffic to a call, form or purchase, tracked end to end.
Why us
Three things that change what your reports say
How it works
From strategy call to live campaign
Scroll through the five stops from strategy and setup to launch, optimization and reporting.
01 · Strategy
Strategy call
We learn your offer, margins and who a good customer actually looks like.
02 · Setup
Audience & tracking setup
Pixel, events and audiences configured before a single ad goes live.
03 · Creative
Creative production
Ad copy and visuals built for the specific funnel stage they're targeting.
04 · Launch
Launch
Campaigns go live with a defined budget and a clear success measure.
05 · Weekly
Optimize & report
Underperforming ads paused, winners scaled, results explained in plain language.
Fit
Built for
Businesses with a clear offer they want to promote
Anyone unsure what their current ad spend is producing
Stores and services with a clear offer to promote
Teams without time to manage campaigns daily
Investment
Management is separate from your ad spend
Your advertising budget is paid to the relevant platform. Management scope depends on platforms, campaign complexity, creative requirements, tracking and optimization needs.
No unverified price or performance figure is displayed here. Use the strategy conversation to define the appropriate scope and budget before launch.
Foundation
Scope-led
- Campaign strategy and setup
- Audience and offer planning
- Core tracking requirements
- Clear launch criteria
Growth
Scope-led
- Multi-stage campaign management
- Creative and copy coordination
- Retargeting where appropriate
- Ongoing optimization and reporting
Scale
Scope-led
- Multiple platforms or offers
- Broader audience testing
- Advanced campaign coordination
- More involved optimization cadence
Client proof
What clients say
Real feedback from businesses we've worked with. Use the arrows to browse, or hover over any card to pause.
Add your live review
Worked with us? Share your experience — it helps other businesses find us and tells us how we're doing.
Thank you for your review
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5.0Average rating across all published reviews
6+Verified reviews on our Google profile
1 dayTypical reply time to new inquiries
Questions
Before you commit budget
It depends on your goals and industry — we help you set a realistic starting budget in the strategy call, separate from our management fee.
Depends on where your customers are — most B2C brands start with Meta, B2B often adds LinkedIn.
Paid campaigns can begin delivering traffic after launch, but the time needed to evaluate performance depends on the objective, audience, budget, tracking and campaign data available.
Creative and copy requirements are planned as part of the campaign scope; the exact production work depends on the agreed package and campaign needs.
Reporting can cover the agreed campaign metrics such as clicks, conversions and cost per result, explained in plain language.
Success should be tied to the campaign objective and the conversion events that can be reliably tracked. The right measurement depends on whether the goal is leads, bookings, sales or another business action.
Management scope can change with the number of platforms, campaigns, audiences, creative requirements, tracking needs and optimization cadence.
Not always, but the destination after an ad click should support the campaign goal. Depending on the offer, that may be a website page, landing page, lead form or another conversion path.
Free ads strategy
Tell us your offer. We'll map the campaign.
No jargon, no pressure — just a clear plan for where your ad budget should go and what it should produce.
- A realistic budget range for your goals
- Which platforms make sense for your audience
- Clear next steps before campaign launch
Prefer to talk? Message us on WhatsApp
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